The brand for everyone with sand in their hair, salt on their skin and adrenaline in their blood.

Dirty Habits is not a clothing brand. It's a mindset. Born in Cape Town's kitesurfing scene, grown into a global lifestyle brand for riders, rebels and anyone who prefers to color outside the lines.

From rugged surf coats to graphic T-shirts, caps and technical gear, everything exudes the vibe of freedom, risk and raw energy. Perfect for those who live on the edge of the wind, the wave or the asphalt.

Why choose Dirty Habits?

Instantly recognizable style, inspired by riders worldwide

Robust, comfortable clothing that can take a beating

Linked to the most legendary kite, surf and moto events

Not for everyone. And for that very reason.

Dirty Habits is for those who don't wait for good weather - but just dive in.
Live fast. Die last. Get dirty.